India becomes YouTube’s largest and fastest growing market
- India’s internet coverage and data growth, the country has become YouTube’s largest and fastest growing market with 265 million Indians watching the video-sharing website every month.
- India is now both our biggest audience and one of our fastest-growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they are looking for entertainment or information. It is this incredible variety of content combined with the growing reach that makes YouTube a perfect platform for brands to drive personalised engagement.
- In the last one year, YouTube’s consumption on mobile has increased to 85%, with 60% of the watch time coming from outside the six largest metros in India. Today, YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the million subscriber-milestone, compared to five years ago, when there were only two creators.